Growth Marketing Strategist
About Toptal
Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.
We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.
Job Summary:
As a Growth Marketing Strategist, you will be responsible for defining growth strategies and tactics that drive user acquisition and retention for Toptal. Your primary focus will be to collaborate with the relevant team members within the Marketing Strategy team to formulate strong growth marketing strategies and tactics that relate directly to the marketing initiatives that need them. You will also work very closely with members of our Performance Marketing team, Creative Strategists, Growth Product Managers, and Market Insights Managers to decide which growth strategies and tactics will be most effective for any given marketing initiative. You will identify new opportunities to optimize conversion rates within each step of the funnel, bounce rates, click-through rates, traffic/user acquisition, and enhance the user journey in both the pre- and post-sign-up experience. One key responsibility is to work closely with the Creative teams to improve our copy and ultimately improve engagement.
By evaluating market data, gathering the best ideas from the Marketing teams, and understanding the capabilities that exist within Toptal, you will develop and implement the best growth strategies, creative ideas, and tactics possible that will drive the greatest impact relative to the metrics you own. You will evaluate product improvements and examine other areas that could help drive stronger performance relative to those metrics. You are expected to be exceptionally analytical and creative in managing all growth strategies and tactics.
Major areas that you will oversee include growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing (across all channels - paid and organic) including sales collateral, social media posts, and copy testing for websites and ads, and SEO/SEM. You are expected to be an expert in these areas, particularly in writing engaging content and copy to drive user attention and amplify the message.
This is a remote position. Resumes and communication must be submitted in English.
Responsibilities:
The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.
- Identify, prioritize, and advance opportunities that drive the growth of lead acquisition and retention.
- Provide input on creative briefs and projects in the context of customer journeys and user personas, and ensure they are optimized relative to the channels that each brief or project will relate to.
- Ensure all content and creative assets that are developed support the business goals of the organization, and are the best in class when it comes to alignment with our ICP, customer expectations, amplification potential, social media amplification, and brand positioning.
- Provide strategic guidance for Growth Product and Performance Marketing, and help quantify and prioritize strategic directions and initiatives across all channels and stages of the user journey, including building out specific narratives that align with user/customer expectations.
- Leverage data-driven decision-making to continuously test, measure, and optimize marketing campaigns, including A/B testing, conversion rate optimization, and ROI analysis, with a focus on creative testing.
- Ensure that the maximum amount of growth hacks and tactics are maximally infused within all Marketing initiatives.
- Launch new experiments and initiatives and implement iterative improvements, while working with the Marketing Strategy team to identify new opportunities.
- Work with the Business Analytics and Market Insights teams, extrapolating insights and turning those insights into actionable strategies and tactics that both the Brand and Growth Marketing Strategy teams can leverage to create and amplify growth initiatives and projects, with a particular focus on engaging content creation and social media amplification.
- Monitor and report on key growth marketing metrics and KPIs, providing actionable insights and recommendations to drive continuous improvement.
- Be familiar with all sources of growth data, so you are able to quickly pull, integrate, and analyze data as needed to effectively evolve and inform the direction and nature of growth initiatives.
- Facilitate effective brainstorming sessions, which contribute to the generation of new ideas that push the boundaries of what’s possible in regards to growth and streamlining the user journey.
In the first week, expect to:
- Work to get up to speed with how the organization runs, including how our OKRs, RACIs, and other operational frameworks work.
- Undergo role-specific training including learning about procedures and tools currently used within our Marketing team.
In the first month, expect to:
- Understand the inner workings of the Marketing team and how they work effectively with other functions within Toptal.
- You will be expected to identify optimizations and opportunities that you see relating to furthering the growth tactics, organizational dynamics, and capabilities of the Marketing team.
In the first three months, expect to:
- Have a very strong understanding of how all relevant internal and external teams are partnering with the Marketing team.
- Come up with new ideas for user journey improvements, expansion of existing channels, and other growth hacks; plan, launch, and test at least one new initiative, capture and analyze the results, and implement improvements.
- Garner the trust of your peers and the individuals who you will work most closely with.
In the first six months, expect to:
- Continue to rapidly ideate, prioritize, and execute new ideas and growth strategies.
- Drive new initiatives and test new concepts, while working closely with other team members to assess the impact, while exercising discretion and independent judgment.
In the first year, expect to:
- Have demonstrated the successful implementation and execution of several new growth strategies and tactics.
- Be the go-to cross-functional subject matter expert for Growth Strategy.
- Fully understand all marketing activities and be able to contribute to the overall marketing strategy.
Qualifications and Job Requirements:
- Bachelor’s degree is required.
- At least 5 years of professional experience with growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing, and SEO/SEM.
- Strong experience working with Creative Directors and a proven track record in creative testing including sales collateral, social media posts, and copy testing.
- Expertise in writing engaging content/copy to drive user attention and amplify the message.
- Ability to communicate clearly and constantly with teams via Slack and other collaboration tools, particularly when working on creative projects and social media amplification.
- You must have a best-in-class, analytical and data-driven background.
- Strong analytical thinking is required.
- Experience translating analysis into action is required.
- Expertise in marketing measurement and evaluation is a strong advantage.
- Experience with writing SQL queries is preferred.
- You must be able to easily classify and understand customer personas in order to create effective growth strategies that resonate with that precise customer type.
- Technical background is required, including a high-level understanding of the developers’ world, differences between programming languages, and top resources that developers use. Experience with programming is a strong advantage.
- Outstanding written and verbal communication skills, as well as perfect grammar and command of the English language.
- Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.
- You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
