Silvana is available for hire
Hire SilvanaSilvana Camacho Quintero
Verified Expert in Design
Designer
Location
Bogotá - Bogota, Colombia
Toptal Member Since
November 29, 2022
Silvana is a graphic designer with expertise in process management, from conceptualization to delivery. She creates innovative solutions that inspire and foster memorable relationships between brands and their clients. At Sony Pictures Colombia, she led a social media contest for Hotel Transylvania 3 and was an IAB award 2019 nominee for best digital strategy for the film, Venom. Silvana focuses on branding, UI, and web to deliver polished products through passionate and deliberate design.
Work Experience
Branding Strategist for Fintech Consultancy
2023 - 2023
Firefly Growth Inc
- Developed the company's visual brand identity from scratch, which included personality, language and tone, tagline, and brand applications.
- Created visual concepts and designs that aligned with the brand's identity and met clients' needs and marketing objectives.
- Collaborated with clients and marketing teams to ensure that designs accurately reflect the brand's desired image and messaging.
Technologies: Branding, Creative Direction, Logo Design, Presentation Design, Design Thinking, Visual Design, Art Direction
Graphic Designer
2023 - 2023
TreasurySpace LLC
- Developed and created custom PowerPoint and Keynote presentations, templates, and content while adhering to brand guidelines.
- Designed a one-pager template according to the client's needs and marketing objectives.
- Designed a dark mode UI prototype and mockup that was both accessible and appealing.
Technologies: PDF Design, Visual Design, Typography, Illustration, Branding, PowerPoint Design, Marketing Design, Pitch Decks, Presentation Design, Infographics, Readability
Marketing Designer
2023 - 2023
Alexa Buckley
- Created engaging and visually appealing content for social media platforms, ensuring the content adheres to the industry guidelines and client standards.
- Developed various social media content like graphics, audiograms, and other forms of content.
- Brainstormed ideas for posts with the client and created graphics, visuals, and videos to accompany them.
Technologies: Social Media, Social Media Design, Marketing Campaign Design, Instagram, Graphic Design, Adobe Creative Suite, Visual Design, Illustrator CC, Photoshop CC, After Effects CC, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Visual Designer
2023 - 2023
Osso Capital LLC
- Created the visual layout and graphic design of a slide deck presentation, including animations. The design included a templated version for any future presentation the client wanted to make.
- Made the presentation within Illustrator. Transferred the project into PowerPoint, Google Slides, and Keynote for the client, per their request to have the ability to present on different platforms.
- Created graphics and infographic reports within the presentation that effectively communicated complicated information in an easy-to-digest manner.
Technologies: Pitch Decks, Motion Graphics, Visual Design, Animation, Video Editing, Graphic Design, Illustrator CC, Photoshop CC, After Effects CC, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Motion Designer
2023 - 2023
Flinch Creative LLC
- Developed a high-quality 2-minute motion graphic animation communicating the Adobe and Microsoft partnership.
- Followed branding guidelines to the letter while staying committed to the client's vision.
- Fulfilled all communication needs and creativity objectives that were mentioned in the client's brief.
- Impressed the client with the deliverables, and they expressed interest in moving forward with further projects.
Technologies: Motion Design, 2D Animation, Motion & Animation Design, 3D Motion Graphics, Illustration, Graphic Design, Animation, Vector Illustration, Motion Graphics, Video Editing, Creative Direction, Videos, Logo Design, Adobe Photoshop, Adobe Illustrator, Marketing Design, Artwork, Illustrator CC, Photoshop CC, After Effects CC, Photography, Advertising Design
Senior Brand Designer
2021 - 2022
Kiru
- Led a complete rebranding for the company in a crunch, taking less time than presumed. As a result, we improved our digital presence and captured more new clients than expected.
- Achieved alliances between the marketing and the product departments, reaching agreements that enhanced the brand presence without affecting expected deadlines.
- Oversaw the work of an entire design team of ten.
Technologies: Adobe Creative Suite, Figma, Monday.com, MURAL, Slack, Creative Direction, Art Direction, WordPress, Landing Page Design, Videos, B2B, Email Template Design, PowerPoint Design, Brand Design, Pitch Decks, Digital, Social Media Design, Email Design, Adobe Photoshop, Websites, Responsive Web Design (RWD), Adobe Illustrator, Banner Design, Presentations, Printing Materials, Marketing Design, Merchandise, Artwork, Illustration, Iconography, Brochures, Presentation Design, Brand Strategy, Branding, Strategic Design, Strategy, Animation, Illustrator CC, Photoshop CC, After Effects CC, Adobe Experience Design (XD), Graphic Design, Photography, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Creative Director
2020 - 2020
New Sapiens
- Retained two crucial brands for the agency through a new agreement on deliverables and deadlines that best fit their needs and our capabilities.
- Implemented a new way of studying client concepts, reducing the processing time by 50%.
- Handled three advertising campaign projects, delivering all within the deadline.
Technologies: Adobe Creative Suite, Advertising Design, Trello, MURAL, Creative Direction, Art Direction, Landing Page Design, Email Template Design, PowerPoint Design, Brand Design, Print Design, Pitch Decks, Digital, Digital Art, Social Media Design, Email Design, Adobe Photoshop, Websites, Responsive Web Design (RWD), Adobe Illustrator, Banner Design, Presentations, Marketing Design, Merchandise, Artwork, Retail & Wholesale, Iconography, Brochures, Presentation Design, Brand Strategy, Branding, Strategic Design, Strategy, Illustrator CC, Photoshop CC, InDesign CC, After Effects CC, Adobe Experience Design (XD), Graphic Design, Display Advertising, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Digital Designer for Sony Pictures Colombia
2018 - 2019
Indexcol
- Led a social media contest that translated into new users and significant ticket sales for Hotel Transylvania 3.
- Designated as an IAB awards 2019 nominee for best digital strategy for the film, Venom.
- Delivered design solutions under strict brand guidelines and extremely tight deadlines.
Technologies: Adobe Creative Suite, Creative Direction, Art Direction, WordPress, Landing Page Design, Infographics, Email Template Design, PowerPoint Design, Pitch Decks, Digital, Social Media Design, Adobe Photoshop, Adobe Illustrator, Microsoft PowerPoint, Banner Design, Presentations, Marketing Design, Merchandise, Artwork, Iconography, Presentation Design, Brand Strategy, Branding, Strategic Design, Strategy, Animation, Illustrator CC, Photoshop CC, InDesign CC, After Effects CC, Graphic Design, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Senior Designer
2017 - 2018
The Fable Bureau
- Oversaw the branding of the Bcha campaign "Bchangemakers" which raised more than £8,000 in the UK in 2018.
- Managed the efficient use of project budgets in the £3,000–£30,000 range.
- Led a team of three designers to develop layout, graphics, and production materials while helping clients cut costs by an average of 15%.
Technologies: Adobe Creative Suite, Email Template Design, PowerPoint Design, Logo Design, Pitch Decks, Digital, Social Media Design, Email Design, Adobe Photoshop, Websites, Responsive Web Design (RWD), Adobe Illustrator, Microsoft PowerPoint, Banner Design, Presentations, Marketing Design, Merchandise, Artwork, Retail & Wholesale, Iconography, Brochures, Presentation Design, Branding, Strategic Design, Strategy, Animation, Illustrator CC, Photoshop CC, InDesign CC, After Effects CC, Graphic Design, Photography, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Digital Designer
2016 - 2016
3 MINDS
- Handled all daily production for a high-volume account.
- Developed 250+ graphic design projects (catalogs, brochures, presentations).
- Produced extensive materials using Photoshop, Illustrator, and After Effects.
Technologies: Adobe Creative Suite, PowerPoint Design, Digital, Digital Art, Social Media Design, Email Design, Adobe Photoshop, Websites, Adobe Illustrator, Microsoft PowerPoint, Banner Design, Presentation Design, Strategic Design, Strategy, Illustrator CC, Photoshop CC, InDesign CC, After Effects CC, Graphic Design, Photography, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Graphic Designer
2013 - 2015
Bioaccess
- Collaborated, brainstormed, and strategized with the marketing team for a wide range of materials, including the website, presentations, internal communication, newsletters, and marketing materials.
- Worked independently and cooperatively on multiple projects with the marketing team, meeting deadlines and budget constraints.
- Developed 350+ graphic design projects (ebooks, marketing material, presentations).
Technologies: Adobe Creative Suite, Art Direction, Squarespace, Landing Page Design, Email Template Design, PowerPoint Design, Brand Design, Print Design, Social Media Design, Email Design, Adobe Photoshop, Websites, Responsive Web Design (RWD), Adobe Illustrator, Microsoft PowerPoint, Presentations, Printing Materials, Merchandise, Artwork, Illustration, Brochures, Brand Strategy, Strategic Design, Strategy, Animation, Illustrator CC, Photoshop CC, InDesign CC, Graphic Design, Photography, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Web Designer
2012 - 2013
Sainet
- Designed the overall layout and aesthetic for websites.
- Developed interactive mockups of the site for client approval.
- Created visual imagery for websites and ensured that they were aligned with clients' branding.
Technologies: Adobe Creative Suite, Digital, Digital Art, Adobe Photoshop, Websites, Responsive Web Design (RWD), Adobe Illustrator, Microsoft PowerPoint, Printing Materials, Illustrator CC, Photoshop CC, After Effects CC, Graphic Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Graphic Designer
2011 - 2011
Publicaciones Comerciales
- Spearheaded the pre-press preparation of files for printing.
- Executed assignments within the relevant project deadline.
- Produced attractive and effective designs for all media.
Technologies: Adobe Creative Suite, Print Design, Adobe Photoshop, Adobe Illustrator, Printing Materials, Merchandise, Illustrator CC, Photoshop CC, After Effects CC, Graphic Design, Display Advertising, Brand Guidelines, Brand Positioning, Tone of Voice, Typography
Education
2016 - 2017
Master's Degree in Branding
West London University - London, United Kingdom
2007 - 2011
Bachelor's Degree in Graphic Design
Universidad del Norte - Barranquilla, Colombia
Certifications
FEBRUARY 2020 - PRESENT
Creativity
Nogma
JUNE 2018 - PRESENT
Inbound Marketing
Hubspot
JANUARY 2015 - PRESENT
Motion Graphics
Taller de Arte Digital
FEBRUARY 2012 - PRESENT
UX Design Course (Career Foundry)
Universidad Jorge Tadeo Lozano
Skills
Tools
Photoshop CC, Illustrator CC, After Effects CC, Adobe Creative Suite, Microsoft PowerPoint, Adobe Photoshop, Adobe Illustrator, InDesign CC, Trello, MURAL, Slack, Figma, Adobe Experience Design (XD)
Industry Expertise
Advertising, Retail & Wholesale, Fitness, Restaurants & Dining
Languages
Charity
Platforms
WordPress
Other
Graphic Design, Display Advertising, Animation, Branding, Advertising Design, Creativity, Digital Advertising, Social Media, Logo Design, Rebranding, Brand Strategy, Visual Design, Mockups, Collateral Design, Brochure Design, Motion Design, Creative Direction, Art Direction, UI Design Standards & Best Practices, Web Design, PowerPoint Templates, Ads, Marketing Materials, Ad Design, Squarespace, Landing Page Design, Videos, B2B, Infographics, Email Template Design, PowerPoint Design, Brand Design, Social Media Design, Email Design, Websites, Banner Design, Presentations, Marketing Design, Merchandise, Artwork, Iconography, Brochures, Presentation Design, Strategic Design, Strategy, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Photography, UI Design, Monday.com, Packaging, Video Editing, Illustration, Print Design, Pitch Decks, Digital, Digital Art, Responsive Web Design (RWD), Printing Materials, UX Design, Motion Graphics, Conceptualization, Printing, Billboard Design, Advertising Campaigns, Merchandising, Postcard Design, Industrial Automation, Mobile UI, eCommerce UX, UX Prototyping, Wireframing, Responsive Layout, Industrial Equipment, Communication, Brand Books, Social Media Content, Social Media Strategy, Web UI Design, Label Design, Nutrition & Supplements, Naming, Fast Food, Food Packaging, 3D Art, Web Marketing, B2C Marketing, VR Marketing, 2D Animation, Motion & Animation Design, 3D Motion Graphics, Vector Illustration, Marketing Campaign Design, Instagram, PDF Design, Readability, Design Thinking
Experience
Tools
Collaboration That Works
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