Wise design decisions help companies reintroduce themselves through their visual identity. Follow along as a Toptal designer describes the thinking behind a logo redesign that led to a full-scale rebrand.
Rehan is a multidisciplinary designer who specializes in branding, UX, and customer experience design. Past clients include Target, Volkswagen, and the Commercial Bank of Qatar. He’s won more than 45 awards, and his work has appeared in international design publications.
The use of color in event marketing informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.
Charlotte is a UI designer with expertise in event design, visual design, and user research. She has created captivating visuals that delight users and enhance digital and in-person experiences for clients such as Virgin Media, Disney Pixar, Nissan, Vauxhall, and Clinique.
A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
Nicola is a content strategist, content designer, and UX writer who has managed teams and held senior roles at global brands including Meta, Microsoft, HSBC, and Barclays. She holds a master’s degree in English literature from the University of Glasgow.
Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.
Charlie is a marketing expert, brand consultant, and digital designer with more than a decade of industry experience in business strategy, graphic design, branding, animation, and digital marketing. His approach to branding is guided by evidence-based thinking and an effective, proven process.
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