Branding

Wise design decisions help companies reintroduce themselves through their visual identity. Follow along as a Toptal designer describes the thinking behind a logo redesign that led to a full-scale rebrand.

The use of color in event marketing informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.

A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?

Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.