Margaret is available for hire

Margaret Chen

Verified Expert in Marketing

Marketing Expert

Location

New York, NY, United States

Toptal Member Since

April 10, 2024

Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, P&G and Target). Margaret's passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.

Content Strategy Social Media Product Marketing Brand Marketing Public Relations (PR)Integrated Marketing Media Planning Event Marketing Influencer Marketing Copy Editing

Expertise

Account Management Business Operations Content Marketing Go-to-market Strategy Integrated Marketing Project Management Stakeholder Management Strategic Planning & Execution

Work Experience

Global Head of Marketing

2018 - 2023

Bloomberg Media Group

Ran the global B2B marketing department, spanning client services, client marketing, brand and content marketing, trade and event marketing, and audience development; recruited and mentored all levels of team members.
Developed and activated integrated media campaigns (spanning digital, print, audio and TV advertising) for blue-chip brands, including Samsung, Kia, and Wells Fargo, driving sustained business growth.
Spearheaded go-to-market strategies and collateral development for new editorial franchises and ad products, including Bloomberg Green and Bloomberg Originals, leading to sales breakthroughs in new accounts.
Drove "voice of the customer" initiative, developing insights from client feedback to set strategic priorities, create cross-functional action plans and inform customer service training.

Global Head of Marketing & Content

2016 - 2017

Storia

Established US operations for a global social publishing startup, including management of staff, contractors, and agencies.
Created US go-to-market strategy and business plan; advised on marketing for rollouts in Brazil, Russia, and Turkey.
Developed and managed a global network of 40+ content creators, from writers to designers to video producers.

Managing Director – T Brand Studio

2014 - 2016

The New York Times

Co-founded T Brand Studio, The New York Times's award-winning content studio, and built the client services, brand marketing, content strategy, audience development, and financial operations teams from the ground up.
Developed groundbreaking and award-winning media campaigns for brands across different categories, securing industry recognition and tangible business results.
Performed P&L management, identifying opportunities that achieved cost savings of 28%.

Managing Director – Digital Strategy and Media

2010 - 2014

SJR

Played an instrumental role in transforming the business focus from traditional public relations to digital content strategies and development, which led to Group SJR being named the 2014 content marketing agency of the year.
Managed client relationships and account strategies for the agency's top revenue-generating accounts.
Founded the agency's 1st analytics and insights practice to measure audience development tactics more effectively.
Developed content strategies for leading brands, including launching Target's 1st online magazine, A Bullseye View, and creating Dell's Tech Page One.

Project History

Dell Coverage of VMworld

Led the on-the-ground team covering the VMworld conference on behalf of Dell's daily publishing business and tech news site, Tech Page One. While at the conference, an article that my team published was indexed on Google News.

This project involved covering the VMworld conference for Dell's tech publication, Tech Page One. The publication emerged as one of the top Google News search results, alongside The New York Times's Bits blog and PC Magazine. It was the first time branded content property achieved the feat of being recognized as a news source.

BlackRock's "Factors" Campaign

Paired BlackRock with restaurateur Danny Meyers, singer Idina Menzel, and NBA coach Doc Rivers to uncover the "factors" of a great dining experience, a special performance, a winning play, and a strong investment portfolio.

This campaign presented "defining factors" as a dynamic 3-part video series that followed BlackRock's head of factor investing, Andrew Ang, as he met with cultural influencers and drew parallels between factors and well-known cultural pillars. These public figures included restaurateur Danny Meyers, singer Idina Menzel, and NBA coach Doc Rivers.

Wells Fargo's "Quest for Better" Campaign

Led the team that developed Wells Fargo's successful "Quest for Better" campaign.

The campaign featured a diverse selection of Wells Fargo clients and presented video stories highlighting the purpose that drives these companies and showing how Wells Fargo supported their goals. The campaign profoundly impacted Bloomberg's C-suite audience. It was highly successful: more than 85% of users took action to learn more about the bank, and a remarkable 20% reached out directly to a Wells Fargo banker.

Education

2006 - 2010

Bachelor's Degree in English Literature

Dartmouth College - Hanover, NH, USA

Skills

Core

Go-to-market Strategy, Content Marketing, Content Strategy, Product Marketing, Brand Marketing, Public Relations (PR), Writing & Editing, Digital Advertising, Social Media, Influencer Marketing, TV Advertising

Platforms & Tools

Salesforce Marketing Cloud

Other

G Suite, Revenue Strategy, Business Development, Client Services, Account Management, Project Management, Stakeholder Management, Team Development, Thought Leadership, Copy Editing, Slack, WhatsApp, Integrated Marketing, P&L Management, Strategic Planning & Execution, Business Operations, Change Management, Business Planning, Audience Development, Multimedia Production, Communication Strategy, Digital Strategy, Media Planning, Video Production, Event Marketing, Media Training, Vendor Management, Content Writing, Customer Service, Voice of the Customer (VoC)

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