Mary is available for hire
Hire MaryMary Lofinmakin
Verified Expert in Marketing
Marketing Expert
Location
Katy, TX, United States
Toptal Member Since
April 30, 2024
Mary is a seasoned digital marketing expert based in Katy, Texas. Specializing in SEO, she has significantly improved online visibility and revenue for brands across various industries by implementing strategic marketing campaigns. Her skills include Google Ads, Google Analytics, WordPress, and Semrush, driving substantial growth in organic traffic and customer engagement.
Project Highlights
Economic Development Organization for the State of Ohio
Monitored and adjusted SEO strategies continuously, improving global and local visibility for Ohio and driving traffic and business opportunities. The upward trend in user count confirms the effectiveness of these efforts.
Energy Broker Software Company
Worked for an energy broker software company whose website traffic steadily grew, ranking number one on Google for targeted keywords. There were also significant increases in visitors and new users.
Expertise
Work Experience
SEO and Digital Marketing Manager
2022 - 2024
Mindstream Interactive
- Implemented SEO strategies that, by refining site audits and keyword research, achieved a 40% increase in organic traffic for a healthcare client.
- Drove a 50% boost in keyword visibility through extensive link-building and on-page optimization for a technology firm.
- Achieved an 80% surge in overall website traffic by optimizing content and implementing targeted SEO tactics for a national retail brand.
- Created and managed successful SEO campaigns for multinational brands, including national retail brands, the healthcare industry, the technology industry, and government agencies, leading to improved organic search visibility.
- Carried out comprehensive keyword research to inform content and optimization strategies.
- Conducted site audits, technical analysis, and resolutions, ensuring websites remained fully functional and user-friendly.
- Conducted content audits, researched target audiences, and created content based on SMART goals and funnel stages, optimizing for SEO and readers first.
- Managed on-page optimization efforts, including meta tags, H tags updates, plugin updates, and schema tags updates, enhancing content discoverability.
- Ran extensive link-building campaigns, increasing keyword visibility by 50% and strengthening off-page SEO.
- Produced engaging content for the company's blog, newsletters, and social media platforms, bolstering brand engagement and online presence.
SEO Specialist
2019 - 2022
J-Tech Digital
- Increased organic web traffic by 30% for multinational brands by crafting and managing SEO campaigns that improved search rankings and visibility.
- Enhanced keyword visibility by 50% and organic website traffic by 40% through comprehensive on-page and off-page SEO strategies.
- Boosted revenue by 20% with targeted Google and Facebook Ads campaigns, optimizing ad copies.
- Managed and executed comprehensive SEO strategies, including site audits, technical analysis, and resolutions, improving website performance and functionality.
- Conducted extensive keyword research, informing optimization strategies and ensuring content alignment with target audience interests.
- Analyzed competitors' SEO strategies, identifying opportunities for improvement and implementing tactics to enhance rankings.
- Developed a variety of content, including blogs, whitepapers, and knowledge-based articles, leading to an overall traffic increase of 80%.
Digital Campaigns and Social Media Manager
2017 - 2019
Sourcefunding.org
- Spearheaded a full-cycle SEO strategy that increased organic search rankings and resolved all technical SEO issues, boosting site performance.
- Optimized SEO content and link-building strategies, resulting in a 50% increase in keyword visibility for targeted campaigns.
- Implemented and refined SEO tactics mid-campaign, utilizing real-time analytics to enhance content delivery and drive lead generation.
SEO Manager
2013 - 2017
RDK Media
- Managed on-site and off-site SEO for all company's clients, advancing front-page organic and Google Map rankings in 4 – 8 weeks per keyword, improving organic search visibility.
- Developed and managed comprehensive digital marketing campaigns, combining search, social, and display, leading to increased client engagement and reach.
- Ensured all marketing content (imagery, messaging, language, and compliance) produced by the marketing or PR teams remained brand-compliant, enhancing brand consistency.
- Maintained regular measurement of the ROI of all digital marketing campaigns, optimizing efforts to improve returns.
- Ensured accuracy in all marketing materials, providing formal sign-off when necessary and maintaining quality standards.
- Collected and used marketing analytics to create new campaigns and improve existing ones, enhancing campaign performance.
Project History
Economic Development Organization for the State of Ohio
https://docs.google.com/document/d/1l7NRg5-RkhQmtvGNXUgw-9qqAcYvFYRaQ5ndrChqehM/edit?usp=sharingMonitored and adjusted SEO strategies continuously, improving global and local visibility for Ohio and driving traffic and business opportunities. The upward trend in user count confirms the effectiveness of these efforts.
To drive Ohio's economic growth, the organization links businesses with investors, boosting statewide prosperity. It needs better visibility to attract international and local attention by ranking high for relevant search terms and enhancing its impact by connecting with potential investors.
Franchise Delivery Company in the United States
Contributed to optimization in the Agile methodology and data-driven strategies that boosted franchise expansion and engagement nationwide, as shown by rising website users and clicks.
A US-based franchise delivery company provides delivery services and franchise opportunities. Facing market expansion challenges, the company shifted strategies to enhance competitiveness.
A focused SEO approach was adopted, emphasizing keyword research to optimize website content and landing pages for delivery services and franchise ownership, improving search engine visibility and attracting franchisees.
Localized marketing tactics tailored SEO to specific regions, making it easier for potential franchisees to discover and engage with the company. Content marketing played a key role, with informative articles and blog posts optimized for relevant keywords to build authority and drive organic traffic, establishing trust and credibility.
Strategic link-building through partnerships and guest blogging in related niches secured high-quality backlinks, boosting the website's authority and enhancing visibility for franchise opportunities, thus aiding expansion efforts effectively.
A focused SEO approach was adopted, emphasizing keyword research to optimize website content and landing pages for delivery services and franchise ownership, improving search engine visibility and attracting franchisees.
Localized marketing tactics tailored SEO to specific regions, making it easier for potential franchisees to discover and engage with the company. Content marketing played a key role, with informative articles and blog posts optimized for relevant keywords to build authority and drive organic traffic, establishing trust and credibility.
Strategic link-building through partnerships and guest blogging in related niches secured high-quality backlinks, boosting the website's authority and enhancing visibility for franchise opportunities, thus aiding expansion efforts effectively.
Energy Broker Software Company
https://docs.google.com/document/d/1f7Pg7WRUdaSG-OI4z5c-kkeIUatPhVUniXiHfS6aqEI/edit?usp=sharingWorked for an energy broker software company whose website traffic steadily grew, ranking number one on Google for targeted keywords. There were also significant increases in visitors and new users.
The energy broker software company has seen a steady and gradual increase in website traffic, now ranking number one on Google for most of its targeted keywords. The graphs show a significant uptick in visitors and new users, indicating successful optimization and increased market presence. This growth in digital visibility is enhancing the company's ability to attract and engage more clients effectively.
Education
2023 - 2024
Master's Degree in Digital Marketing
West Virginia University - West Virginia, USA
2000 - 2003
Bachelor's Degree in Accounting
London Metropolitan University - London, United Kingdom
Certifications
OCTOBER 2023 - PRESENT
Technical SEO Certifcation
SEMrush
AUGUST 2023 - PRESENT
Digital Marketing Certification
HubSpot
JUNE 2022 - PRESENT
SEO Fundamentals Course with Greg Gifford
SEMrush
Skills
Core
Digital Marketing, Local SEO, SEO Tools, Google Ads, SEO Audits, Off-page SEO, On-page SEO, B2C Marketing, WordPress SEO, Link Building, Digital Marketing Strategy, Search Engine Optimization (SEO), Marketing
Platforms & Tools
Yoast SEO, Google Analytics, HubSpot, Conductor
Business Models
B2B, B2C
Other
Digital Strategy, Seos, SEO with AI, Technical SEO, Semrush, Accounting, Finance, Digital PR, Hootsuite, WordPress, Sitemaps, Content Update
Collaboration That Works
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