Customer and Market Research Services for In-depth Market Insights

Drive your business forward with Toptal’s Customer and Market Research Services. Our expert research methodologies and reports reveal key market trends and customer insights that fuel business growth and ensure long-term success.

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Based on 1787 reviews as of June 30, 2024

Team Leader

Featured Full Team of Customer and Market Research Experts

Alexandros Siormpas

Market Research Expert

Alexandros is a highly committed and results-driven pricing professional with a track record of significant top- and bottom-line impact across Tier 1 e-commerce, marketplaces, and consumer goods businesses (Samsung, Philips, and eBay). He now freelances to contribute his 11+ years of deep expertise in engaging and challenging pricing and financial modeling projects.

Previously at

Customer and Market Research Experience

11+ Years

Christine Esoldo

UX Researcher

Christine is a multidisciplinary creative UX designer with skills in illustration, copywriting, and branding who holds an MFA in product design. She has 19 years of experience at companies like CrowdStrike, Lowe’s Home Improvement, The Hershey Company, and Dell. She uses design thinking processes to discover user needs, define value and fit with proofs of concept and MVPs, and iteratively improve and redesign products through testing and experiments.

Previously at

Customer and Market Research Experience

19+ Years

Paul Thomson

UX Researcher

Paul is a UX analyst and design strategist with a video production background. He has worked in media, e-commerce, tourism, broadcast, finance, and publishing environments since 1997. By combining his unique experience in design, UX, product, coding, and film, he helps businesses make decisions on communicating and interacting with their customers. Paul has worked with varied clients, including Gartner, the BBC, Deutsche Bank, Legal & General, Thomas Cook, NatWest, Redbull, PruHealth, and the NME.

Previously at

Customer and Market Research Experience

19+ Years

TRUSTED BY LEADING BRANDS

OUR SERVICES

Toptal Customer and Market Research Services

Effectively identify and engage your target audience through Toptal’s Customer and Market Research Services. Enhance your product introduction with competitive analysis, in-depth customer insights, segmentation strategies, trend analysis, and comprehensive UX research.

Competitive Analysis Services

Identify your competitors’ weaknesses and refine your strategic advantage with our in-depth competitive analysis.

Customer Insights Services

Enhance customer retention and acquisition by understanding client needs and behaviors with actionable insights.

Segmentation Services

Enhance targeting with advanced segmentation techniques that divide your market into actionable and profitable groups.

Market Research Services

Drive your business decisions with detailed market analyses, identifying trends and opportunities for growth.

UX Research Consulting

Improve user satisfaction and engagement through expert UX strategies and research-driven design recommendations.

Trend Analysis Services

Stay ahead of the curve by identifying and acting on emerging market trends with our expert trend analysis.

CUSTOMIZED SOLUTIONS

Customer and Market Research Solutions That Drive Impact

Toptal delivers leading customer and market research services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

GM of Marketing Services

Delivery Manager

Market Research Expert

Data Analyst

User Research Expert

UX Researcher

Market Research Expert

User Research Expert

Chris Krohn

GM of Marketing Services

Chris brings decades of experience as a marketing executive and technologist to the table. He has served as president, general manager, chief marketing officer, Bain & Company strategist, and board director, and as a professor of marketing at The University of Chicago Booth School of Business.

Previously at

Marketing Experience

30+ Years

Lauren Beam

Delivery Manager

Lauren serves as the Senior Director of Managed Delivery at Toptal with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.

Previously Managed Client

Experience

10+ Years

Francesco Castellano

Verified Expert in Finance

16+ Years

of Experience

Market Research Expert

Francesco has years of experience in finance, consulting, business management, and sustainability. Throughout these years, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization spreading circular economy concepts, and Tondo Lab, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.

Previously at

Daniel McKean

Verified Expert in Marketing

29+ Years

of Experience

Data Analyst

Daniel is a digital marketing strategist and data analyst known for impacting business ROI. He is skilled in optimizing strategies using market research, data, and analytics, as well as in delivering actionable insights aligned with business and marketing goals. His emphasis on omnichannel brand experiences across competitive markets makes him invaluable for businesses seeking market growth and enhanced brand reputations. Across the board, Daniel positively impacts every brand’s digital presence.

Previously at

Jiyoun Lee-Lodge

Verified Expert in Design

10+ years

of Experience

User Research Expert

Jiyoun is a creative professional with 10+ years of experience developing quality products while focusing on new feature development, product usability, and customer journeys. Skilled in overseeing the user experience of a product from conception to launch, she’s able to utilize a user-centered approach and design thinking skills. She excels at conducting user research, defining challenges and constraints, proposing innovative solutions, and creating prototypes to share project vision.

Previously at

Georgina Vega

Verified Expert in Design

11+ Years

of Experience

UX Researcher

Georgina is a user researcher with more than 11 years of experience leading projects across Latin America and the US to help companies scale their business by understanding their customers’ rational and emotional minds. She has worked with big companies like Despegar and startups like CookUnity. Georgina has a bachelor’s degree in international affairs and a strong background in B2B and B2C projects for the fashion, travel, hospitality, food, and health and well-being industries.

Previously at

Arvind Kumar

Verified Expert in Finance

10+

of Experience

Market Research Expert

Arvind is a consultant with ten years of experience across the Middle East, America, India, and Europe, at companies such as KPMG Global Strategy Group, Goldman Sachs, and EY. He has delivered 30+ projects, including growth strategies and business plans; M&A and financial analyses; pitch decks; and go-to-market, branding, and digital strategies. Arvind has a demonstrated track record in planning and delivering complex transformations ranging from $2 million to $1 billion. He holds an MBA from HEC Paris.

Previously at

Kate Valdes

Verified Expert in Design

19+ Years

of Experience

User Research Expert

With 19 years of design industry experience, Kate has produced successful digital experiences for both startups and well-known name brands such as Netflix and BlackLine. This includes projects across industries and platforms. Leveraging her background in user research, Kate is able to bridge the gap between strategy and experience, integrating design services for branding into the most complex of workflows.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Market Research Expert

Customer Experience Expert

UX Researcher

Competitive Analysis Expert

UX Researcher

Market Research Expert

UX Researcher

Data Engineer

User Research Expert

Verified Expert in Design

29+

of Experience

Market Research Expert

As a designer with 29+ years of experience, Aaron has consistently created value and produced measurable results in UX and product design. He reduced costs by $70 million at Anthem.ai, increased adoption by 600% at Deloitte, and enhanced productivity at Caterpillar. Aaron tackles complex challenges by taking a holistic approach that involves collaborating with stakeholders, aligning design with business strategy, and effectively identifying user needs to enhance the overall customer experience.

Previously at

Verified Expert in Product Management

22+ Years

of Experience

Customer Experience Expert

Basak is a customer-focused product manager and product management director with 22+ years of experience. She led large-scale transformation projects in various sectors, including telecommunications, finance, retail, government, and real estate in regions like Turkey, the Middle East, South Africa, and the US. With a stellar track record of success in devising and implementing highly effective digital solutions, Basak is passionate about data and analytics-driven methodologies.

Previously at

Verified Expert in Design

24+ Years

of Experience

UX Researcher

Anton is an award-winning creative UX leader with more than 24 years of experience designing user experiences. He is skillful in UX strategy, design, processes, user research, prototyping, and promoting design thinking methodologies. Anton’s previous clients come from various industries and include JPMorgan Chase Bank, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.

Previously at

Verified Expert in Marketing

29+ Years

of Experience

Competitive Analysis Expert

Steve is a seasoned marketer with more than 29 years of experience. He has a proven track record in developing and executing successful marketing programs. Whether it’s creating lead gen campaigns using pay-per-click (PPC) advertising on Google or Facebook, building sales funnels that automatically segment leads, or working as a product marketing manager doing deep competitor research and building a go-to-market strategy, he has the skills to get the job done.

Previously at

Verified Expert in Design

14+ Years

of Experience

UX Researcher

Dawn is an experienced UX writer with a range of skills in copywriting, marketing writing, content strategy, user-centered design, and research. She collaborates with clients to craft UX and marketing copy, content, microcopy, and campaign materials. Dawn is well-versed in creating and transferring content for new mobile apps, websites, and products. With more than a decade of experience, she has served clients from various industries, including healthcare, education, insurance, and climate change.

Previously at

Verified Expert in Finance

12+ Years

of Experience

Market Research Expert

Aishwarya is an S.P. Jain Institute of Management and Research and Cornell exchange MBA graduate in finance with 12+ years of experience in strategy, business planning, and financial services. She has collaboratively built an early-stage startup from scratch, worked with industry leaders like Deloitte, and is adept in financial modeling, asset optimization, and business transformations. Aishwarya appreciates the opportunity to work remotely with passionate entrepreneurs and management teams to unlock growth in their organizations.

Previously at

Verified Expert in Design

7+ Years

of Experience

UX Researcher

Johnnie is a senior researcher, strategist, and service designer. Her engineering and business education make her an excellent fit for physical and digital design projects spanning industries. Johnnie specializes in early-stage design and innovation, and her skills also include workshop facilitation.

Previously at

Verified Expert in Engineering

12+ Years

of Experience

Data Engineer

Adam has more than 12 years of experience in data engineering and data science. His tools of choice include Python 3, Spark, and SQL. His main focus areas include ETLs and machine learning marketing pipelines. Adam is able to effectively communicate with both highly technical and nontechnical specialists.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

User Research Expert

Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. He uses data-driven, growth, and experimentation approaches to drive business value. He has worked for startups and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.

Previously at

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Enhance decision-making with Toptal’s Customer and Market Research services

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy with the global Toptal network.

Toptal unlocks 250% revenue growth with breakthrough go-to-market strategy for UK-based edtech company.

Challenge: Although a UK-based edtech company had successfully launched its day care administration platform in several markets, the brand struggled to find footing in both North and South America. The brand sought help refining their global GTM strategy.

Solution: Through customer interviews and competitor analysis, Toptal identified pricing structure issues and created an optimized model. This included a premium value proposition centered around white-glove service, enabling the client to tap into a new customer segment at a higher price point.

Impact: Informed by a fresh, tailored value proposition for these target markets, Toptal built an effective GTM strategy, enabling the company to expand throughout the Americas and unlock 250% revenue growth within a year.

COLLABORATION THAT WORKS

How to Partner With Toptal for Your Customer and Market Research Needs

Toptal matches you directly with global marketing leaders from our network in hours—not weeks or months.

Talk to a Customer and Market Research Lead

A leader from our team will work with you to understand your goals, technical needs, and team dynamics.

Get the Perfect Solution

From full end-to-end delivery to team augmentation, choose the best model for your business and project needs.

The Right Fit, Every Time

Work with Toptal’s Customer and Market Research team on a trial basis (pay only if satisfied), ensuring that your needs are ultimately met.

Maximize your business performance with Toptal’s Customer and Market Research Services

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NEED WORLD-CLASS CUSTOMER AND MARKET RESEARCH SERVICES FAST?

Schedule a Call With Toptal’s Customer and Market Research Team Today

Chris Krohn

GM of Marketing Services

Chris’s division of professionals delivers world-class marketing services. He brings decades of experience as a marketing executive and technologist to the table. Chris has served as president, general manager, chief marketing officer, Bain & Company strategist, and board director, and as a professor of marketing at The University of Chicago Booth School of Business.

Get a Free Consultation Now

OUR THOUGHT LEADERSHIP

Explore Insights From the Customer and Market Research Field

Read the latest articles and resources to keep you current on emerging trends in customer and market research.

The Value of User Research

Unlock the full potential of your product’s UX with the power of user research. Find out how data analytics, user reviews, customer interviews, market research, and usability testing can transform design solutions to exceed your audience’s expectations.

Frauke Seewald

Verified Expert in Design

19 Years of Experience

Frauke is a senior UX designer and user researcher with a background in psychology. Her ability to craft user-centric design solutions comes from years of experience in UX research and a deep understanding of what users need and want. She has worked with companies such as Swisscom, Telus, and Crealogix.

Expertise

User Research Usability Testing UX Design

Previously at