![The 3 Essential Elements of a Streamlined Product Strategy](https://bs-uploads.toptal.io/blackfish-uploads/components/blog_post_page/4848971/cover_image/optimized/Newsletter_DougRinger-ed00b302470093448466473149cf3394.png)
Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.
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Product Marketing Executive
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Experience
18+ Years
Product Marketing Expert
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Experience
12+ Years
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Experience
22+ Years
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GM of Marketing Services
Chris brings decades of experience as a marketing executive and technologist to the table. He has served as president, general manager, chief marketing officer, Bain & Company strategist, and board director, and as a professor of marketing at The University of Chicago Booth School of Business.
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Marketing Experience
30+ Years
Delivery Manager
Lauren serves as the Senior Director of Managed Delivery at Toptal with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.
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Experience
10+ Years
21+ Years
of Experience
Felipe is a marketing and advertising professional with 21+ years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.
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12+ Years
of Experience
Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy with a continual focus on enhancing conversion. Gustavo's expertise also extends to customer relationship management as well as designing and optimizing sales funnels, landing pages, and effective ads. Finally, Gustavo consistently demonstrates a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to large enterprises.
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20+ Years
of Experience
Juho is a senior marketing and business leader with more than 20 years of experience building and growing innovative online businesses. He has led marketing, product, design, and engineering teams and has a strategic and data-led approach to marketing. Juho is a problem solver, a team player, and an entrepreneur at heart.
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29+ Years
of Experience
Steve is a seasoned marketer with more than 29 years of experience. He has a proven track record in developing and executing successful marketing programs. Whether it’s creating lead generation campaigns using pay-per-click advertising on Google or Facebook, building sales funnels that automatically segment leads, or working as a product marketing manager doing deep competitor research and building a go-to-market strategy, he has the skills to get the job done.
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24+ Years
of Experience
Anton is an award-winning creative UX leader with more than 24 years of experience designing user experiences. He is skillful in UX strategy, design, processes, user research, prototyping, and promoting design thinking methodologies. Anton’s previous clients come from various industries, including JPMorgan Chase Bank, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.
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18+ Years
of Experience
Veronica is an award-winning content marketing expert with 18+ years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.
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13+ Years
of Experience
Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (RBC and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.
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19+ Years
of Experience
Christine is a multidisciplinary creative UX designer with skills in illustration, copywriting, and branding who holds an MFA in product design. She has 19 years of experience at companies like CrowdStrike, Lowe's Home Improvement, The Hershey Company, and Dell. She uses design thinking processes to discover user needs, define value and fit with proofs of concept and MVPs, and iteratively improve and redesign products through testing and experiments.
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34+ Years
of Experience
Mario is a seasoned, customer-driven professional with more than 34 years of experience in the management of digital transformation projects, developing, planning, and launching products in the telecommunications, financial, and media industries. He has helped companies create winning digital strategies and design world-class user experiences. Mario's clients include Sony, Virgin Mobile, Monsanto, Huawei, and BlackBerry.
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29+ Years
of Experience
Daniel is a digital marketing strategist and data analyst known for impacting business ROI. He is skilled in optimizing strategies using market research, data, and analytics, as well as delivering actionable insights aligned with business and marketing goals. His emphasis on omnichannel brand experiences across competitive markets makes him invaluable for businesses seeking market growth and enhanced brand reputations. Across the board, Daniel positively impacts every brand's digital presence.
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24+ Years
of Experience
A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion's innovative strategy has garnered awards for exceptional marketing that delivers.
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13+ Years
of Experience
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
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19+ Years
of Experience
Paul is a UX analyst and design strategist with a video production background. By combining his unique experience in design, UX, product, coding, and film, he helps businesses make decisions on communicating and interacting with their customers. Paul has worked with varied clients, including the BBC, Deutsche Bank, Legal & General, Thomas Cook, NatWest, Red Bull, PruHealth, and the NME.
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8+ Years
of Experience
Daniel is an experienced marketing manager in the tourism, technology, entertainment, and cultural industries. He has led successful marketing strategies for HBO Max, Electrolux, Skyscanner, and Platzi—driving substantial growth. Proficient in content marketing, SEO, lifecycle marketing, and advertising, Daniel is committed to forging meaningful customer connections through marketing and team leadership.
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14+ Years
of Experience
Jason has more than 14 years of expertise in growing companies as an executive digital marketing strategist. He leads cross-functional teams and innovative data-driven digital marketing initiatives that reach target groups and accomplish corporate goals. An expert in data analysis, A/B testing, and customer insights that boost campaigns, engagement, and ROI, Jason implements strategies to expand, brand, and retain customers and improves marketing by following industry and technology changes and trends.
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Toptal unlocks 250% revenue growth with breakthrough go-to-market strategy for UK-based edtech company.
Challenge: Although a UK-based edtech company had successfully launched its day care administration platform in several markets, the brand struggled to find footing in both North and South America. The brand sought help refining their global GTM strategy.
Solution: Through customer interviews and competitor analysis, Toptal identified pricing structure issues and created an optimized model. This included a premium value proposition centered around white-glove service, enabling the client to tap into a new customer segment at a higher price point.
Impact: Informed by a fresh, tailored value proposition for these target markets, Toptal built an effective GTM strategy, enabling the company to expand throughout the Americas and unlock 250% revenue growth within a year.
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Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.
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