![Optimize and Stand Out: Effective Ad Creative Strategies for Driving Growth With Meta](https://bs-uploads.toptal.io/blackfish-uploads/components/blog_post_page/8251604/cover_image/optimized/Untitled-d2059ca1eef3b445f3621ca39c24f3e1.png)
Designing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.
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Expertise
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Team Leader
Featured Team of Social and Influencer Marketing Specialists
Influencer Marketing Expert
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Experience
21+ Years
Social Media Manager
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Experience
10+ Years
Social Media Strategist
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23+ Years
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GM of Marketing Services
Chris brings decades of experience as a marketing executive and technologist to the table. He has served as president, general manager, chief marketing officer, Bain & Company strategist, and board director, and as a professor of marketing at The University of Chicago Booth School of Business.
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Marketing Experience
30+ Years
Delivery Manager
Lauren serves as the Senior Director of Managed Delivery at Toptal with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.
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Experience
10+ Years
22+ Years
of Experience
Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing more than $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be a hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.
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14+ Years
of Experience
Tala is a creative, performance-oriented digital marketing strategist and project manager with extensive experience and a comprehensive background in assessing client business and marketing situations. With more than 14 years of experience, including three as a consultant, she has a proven track record of working with B2C, B2B, and B2G brands and startups across industries like edtech, government, NGOs, healthcare, and food and beverage. Tala has had the opportunity to work in Jordan, Kuwait, India, Egypt, and the UAE.
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13+ Years
of Experience
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
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30+ Years
of Experience
Heather is a copywriter, communications strategist, and brand storyteller with 30 years of experience serving Fortune 500 companies, global industry leaders, and successful small businesses. She loves developing world-class communications strategies and assets that support high-value lead generation and sales and create excellent customer experiences. Her clients include TransUnion, Epicor, Lytx, Wells Fargo, Sony Pictures, Disney, Mellon Bank, Toshiba, Zapier, and News Corp.
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19+ Years
of Experience
Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands that client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 15 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, and Dunkin.
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12+ Years
of Experience
Kate has more than 12 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world’s biggest brands, including American Express, Dyson, Coca-Cola, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by more than 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.
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12+ Years
of Experience
Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy whose focus is always to enhance conversion. Gustavo’s expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and CRM. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.
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21+ Years
of Experience
Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with executives at all levels and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.
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10+ Years
of Experience
Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.
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11+ Years
of Experience
Katrina is an experienced marketing expert with a deep understanding of complex martech stacks. They led the overhaul of digital experiences, managed teams, and launched customer-focused marketplaces. With extensive agency and client-side experience, this flexible marketer who excels in various roles, from content management to executive leadership, is an outstanding addition to any organization. They teach digital marketing courses to MBA students and are passionate about protecting user data.
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24+ Years
of Experience
A global marketing leader with years of experience bolstering startups and blue-chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.
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9+ Years
of Experience
Nicole has an entrepreneurial spirit and a passion for working with people. She values teamwork and positivity and thrives on solving complex problems. She is a marketing expert with international experience, leading projects for SMBs and enterprises, solving their most pressing challenges, and fulfilling new market opportunities. Her strengths include B2B2C strategy, creative design thinking, project management, and content marketing solutions.
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6+ Years
of Experience
Viktoriia is a creative marketing and project manager with 6+ years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.
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18+ Years
of Experience
Veronica is an award-winning content marketing expert with 18+ years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.
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10+ Years
of experience
Felipe is a marketing expert with a proven track record of creating powerful digital marketing campaigns for some of the world’s leading companies in industries such as IT, retail, market research, and tobacco. Felipe has excelled in a range of global teams and works well with companies of all sizes.
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Designing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.
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Pete Privateer
Pete is a veteran product management professional who has taken four companies from startups to successful exits, including two IPOs.
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