![The Future of B2B Marketing: Consumerization and the Amazon Effect](https://bs-uploads.toptal.io/blackfish-uploads/components/blog_post_page/8226170/cover_image/optimized/B2B%20marketing%20consumerization-overview-blog-9e81cc8fff2a29e1302ae1f45b39ef85.png)
Today’s business customers expect sophisticated and personalized buying journeys. Jeff Gangemi, Toptal’s Growth and Digital Marketing Practice Lead, explains how firms must leverage robust martech and data-savvy talent to meet the moment.
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